Methodology

How we rank Shopify apps

Most "best Shopify app" pages hide their method because they do not really have one. Ours is simple, and we show it on every guide so you can check our work.

What we use

Every ranking is built from two inputs: the live Shopify App Store rating and review count for each app, recorded on the date shown at the top of the guide, and a feature read of the app's official App Store listing and pricing page. That is the same public information you would gather yourself, assembled and compared in one place.

What we do not do

We do not claim to have installed and hands-on tested every app in a live store. That kind of claim is common in app roundups and almost never true. When we describe how an app behaves, it comes from the official listing, documentation, and disclosed public sources, not invented benchmarks.

The honest caveats More reviews is not the same as better. An app with 40,000 ratings is usually just older and more installed than one with 1,300, not four times better. Numbers drift. Ratings, prices, and free plans change, so we datestamp every figure and re-check it. Funding is disclosed. We tell you which apps are bootstrapped, venture-funded, or owned by a public parent, because it is useful context that no one else prints.

How the featured slot works

Some guides carry one clearly-labeled featured placement from an app. It never changes the independent rankings on the page. If it ever did, the page would be worthless, so we keep the two strictly separate. See featured placements for the details.

Independence

MerchantStack is an independent publication and is not affiliated with or endorsed by Shopify Inc. Some links are affiliate links that may earn us a commission at no cost to you; they never influence a ranking.